Zanna
A new fashion brand needed everything: name, logo, identity, packaging, and an e-commerce presence that could compete with established labels from day one. We delivered a complete brand-to-launch package that sold out its first collection and earned press coverage across 8 publications.
“From blank page to sold-out collection in seven weeks.”
The Challenge
Zanna's founders had the designs but nothing else: no brand identity, no digital presence, no e-commerce infrastructure. They needed to go from concept to market in under two months, competing against established fashion brands with years of brand equity. The website needed to feel premium and editorial while handling real commerce: inventory, sizing, returns, and international shipping.
The Process
Brand Strategy
Developed brand positioning, target audience personas, and competitive analysis. Defined the visual language: editorial minimalism with bold accents.
Visual Identity
Designed logo, typography system, color palette, packaging, hang tags, and brand guidelines document for consistent application across all touchpoints.
E-Commerce Build
Built editorial-style WooCommerce store with lookbook pages, size guides, Instagram shop integration, and mobile-first checkout.
Launch & PR
Coordinated launch campaign across Instagram and press outreach. Secured 8 features in fashion publications driving first-week sellout.
The Solution
We started with the brand foundation: a visual identity system built around editorial minimalism with deep navy and warm accents. The logo, typography, packaging, and guidelines were designed as a cohesive system. The e-commerce site uses an editorial layout with full-bleed lookbook photography, creating an experience closer to a fashion magazine than a typical shop. Instagram shop integration turns social content into direct sales. The launch was coordinated with PR outreach that secured 8 press features, driving the first collection to sell out within weeks.
Results
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