How I Work
A Clear Path from Idea to Launch
No black boxes, no guesswork. Every project follows a proven four-phase process designed for clarity, quality, and results.
Discovery
Week 1
I start with a deep dive into your business, goals, audience, and competition. This is not a 15-minute intake call - I take time to understand what will actually move the needle.
What You Get
- Detailed project brief
- Competitor and market analysis
- Technical requirements document
- Content strategy outline
- Clear timeline and milestones
Your Role
Share your vision, answer my questions, provide access to existing assets.
Design
Weeks 2-3
I translate your goals into wireframes and visual concepts. You review, give feedback, and we iterate until the design feels right. Nothing gets built until you approve.
What You Get
- Wireframes for key pages
- Full visual design mockups
- Mobile and tablet responsive views
- Interactive prototype (when applicable)
- 2 rounds of revisions included
Your Role
Review designs, provide honest feedback, approve before we move forward.
Development
Weeks 3-5
The approved design gets built with clean, performant code. I focus on speed, SEO, and accessibility from day one. You get progress updates and a staging link to review.
What You Get
- Fully coded website on staging
- SEO fundamentals (meta tags, schema, sitemap)
- Performance optimization (target: 90+ Lighthouse)
- Content integration
- Cross-browser and device testing
Your Role
Review the staging site, test on your devices, flag anything that needs adjustment.
Launch & Beyond
Week 6+
The site goes live. I handle DNS, hosting setup, SSL, analytics, and monitoring. But it does not end at launch - I stick around to make sure everything runs smoothly and help you grow.
What You Get
- Production deployment
- Analytics and tracking setup
- Performance monitoring
- Beacon portal access for ongoing visibility
- 30 days of post-launch support included
Your Role
Celebrate. Then use the Beacon portal to track performance and reach me whenever you need.
What Stays Constant
4-Hour Response Time
During business hours, you will hear back from me within 4 hours. Usually faster.
Full Transparency
Real-time project tracking through Beacon. No status meetings needed - just check your dashboard.
No Surprises
Scope and price are locked before we start. If anything changes, we discuss it first.
You Own Everything
All code, designs, and content belong to you. No lock-in, no proprietary systems.
Ready to Start?
Book a free 30-minute strategy call. I will walk you through the process, ask the right questions, and you will leave with a clear picture of what is possible.