03 / Meta Ads

Facebook & Instagram Ads That Convert

Meta advertising puts your business in front of the right people on Facebook, Instagram, Messenger, and the Audience Network. I manage every aspect of your campaigns, from audience research and creative development to daily optimization and performance reporting.

3.05B

Monthly Active Users

98%

of B2C Businesses Advertise on Meta

3

Platforms: Instagram + Facebook + Messenger

How Your Ad Spend Becomes Revenue

Every dollar follows a path. Here is what a well-optimized Meta Ads funnel looks like at $2,500/month spend.

500,000

Impressions

15,000

Clicks

3% CTR

450

Leads

3% Conv.

45

Sales

10% Close

* Illustrative example. Actual results vary by industry, offer, and creative quality.

How I Work

01

Strategy & Audience Research

I research your market, competitors, and ideal customers to build a targeting strategy. We define campaign objectives, budget allocation, and creative direction before spending a penny.

02

Creative & Copy

Ad creative makes or breaks a campaign. I develop multiple ad variations with compelling visuals and copy, then test them against each other to find what resonates with your audience.

03

Launch & Optimization

Campaigns are monitored daily. I adjust budgets, pause underperformers, scale winners, and continuously test new audiences and creatives to improve results week over week.

04

Transparent Reporting

You get clear, honest reports through Beacon, our custom client portal. See exactly where your budget is going, what is working, and what we are testing next. No vanity metrics.

Campaign Types

Every business needs a different mix. I build and manage the campaign types that match your goals.

Lead Generation

  • Instant forms on Facebook & Instagram
  • WhatsApp conversation campaigns
  • Landing page lead capture
  • Cost-per-lead optimization

E-Commerce & Sales

  • Catalogue & dynamic product ads
  • Conversions API (CAPI) integration
  • Dynamic retargeting campaigns
  • ROAS-optimized bidding

Brand Awareness

  • Video & carousel ad campaigns
  • Reach-optimized ad sets
  • Top-of-funnel audience building
  • Brand recall lift studies

Retargeting

  • Website visitor retargeting
  • Video viewer custom audiences
  • Past customer re-engagement
  • Cross-platform sequential messaging

What You Get vs. What Agencies Charge

Working directly with a specialist means better results, faster communication, and lower costs.

My Approach
Typical Agency
Communication
Direct with me
Account Manager relay
Campaign Monitoring
Daily optimization
Weekly check-in
Reporting
Real-time Beacon dashboard
Monthly PDF report
Pricing
From $1,500/mo
$3,000 - $5,000/mo
Commitment
Month-to-month
6-month contract

Where Your Budget Goes

Transparency is everything. Here is how I allocate your monthly ad budget to maximize results while continuously improving.

Working Budget (Ads)70%
Testing New Creatives15%
Management & Strategy15%
70%on actual ads

Real-Time Reporting with Beacon

Every client gets access to Beacon, my custom-built client portal. It syncs directly with your Meta Ads account and shows you real-time campaign performance, spend breakdowns, and per-campaign metrics. No more waiting for monthly reports or deciphering spreadsheets.

  • Live campaign dashboards
  • Customizable metrics and charts
  • Automated weekly and monthly reports
  • Direct chat with your campaign manager
beacon.pantelincreativedesign.com

Meta Ads Overview

Last 30 days

Ad Spend

$2,847

On budget

ROAS

4.2x

+0.8 vs last month

CTR

3.8%

Industry avg: 1.3%

CPC

$0.42

-18% vs last month

Spend vs. Revenue (30d)

Revenue Spend

Ready to Grow with Meta Ads?

Whether you are starting from scratch or looking to improve existing campaigns, I can help. Book a free strategy call to discuss your goals and budget.

Book a Strategy Call