04 / Google Ads

Reach Buyers at the Right Moment

Google Ads puts your business in front of people actively searching for what you offer. Unlike social media advertising, you are reaching high-intent buyers at the exact moment they are looking. I manage your campaigns to maximize conversions while controlling costs.

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Campaign Performance at a Glance

Every client gets real-time access to their campaign metrics through Beacon, my client portal. No waiting for weekly reports.

Sample Campaign — Last 30 Days
BEACON PORTAL

Clicks

2,450

+18%

Impressions

38K

+12%

CTR

6.4%

+0.8%

Avg. CPC

$1.23

-$0.15

Conversions

89

+23%

Cost/Conv.

$33.70

-$4.20

Daily Clicks — Last 14 Days

Campaign Types

Three Ways to Reach Your Customers

01

Search Campaigns

Show your ads at the top of Google when people search for your products or services. The highest-intent traffic you can buy.

Avg. CTR3 - 8%
Conv. Rate4 - 10%
Best ForService businesses
  • Keyword research & match types
  • Ad copy A/B testing
  • Negative keyword management
  • Bid strategy optimization
02

Display & Remarketing

Reach potential customers across millions of websites, YouTube, and apps. Remarketing keeps your brand in front of past visitors.

Avg. CPC$0.30 - $1.00
Reach90% of internet
Best ForBrand awareness
  • Custom audience targeting
  • Visual banner ads
  • YouTube pre-roll ads
  • Remarketing lists
03

Shopping Campaigns

Showcase products with images, prices, and reviews directly in search results. The most visual and highest-converting ad format for e-commerce.

Conv. Rate2 - 5%
ROAS4x - 10x
Best ForE-commerce stores
  • Google Merchant Center setup
  • Product feed optimization
  • Smart shopping campaigns
  • ROAS-focused bidding
Platform Comparison

Google Ads vs Meta Ads

Both platforms have their strengths. I help you decide where your budget works hardest — or run both in tandem for full-funnel coverage.

Dimension
Google Ads
Meta Ads
Intent Level
High — Active Search
Low — Passive Scroll
Best For
Bottom-funnel conversions
Top-funnel awareness
Ad Formats
Text, Shopping, Display, Video
Image, Video, Carousel, Stories
Average CPC
$1 - $3 (Search)
$0.30 - $1.50
Conversion Rate
3 - 8% (Search)
1 - 3%
When To Use
People searching for your product NOW
Building demand & retargeting warm audiences

My recommendation: Most businesses benefit from running both. Google captures people actively searching (bottom of funnel), while Meta builds awareness and retargets warm audiences. I manage both platforms and coordinate the strategy across them.

Return on Investment

How Google Ads Pays for Itself

Monthly Spend

$2,000

Ad budget

Visitors

1,500

Clicks at $1.33 CPC

Leads

75

5% conversion rate

Closed Sales

15

20% close rate

Revenue Generated

$30,000

At $2,000 per sale

Return on Ad Spend

15x ROAS

$2,000 in, $30,000 out

* Example based on a B2B service business. Actual results vary by industry, competition, and landing page quality. I provide realistic projections based on your specific market.

Ongoing Optimization

What I Monitor Every Week

Google Ads is not set-and-forget. I actively monitor and optimize these metrics to keep your campaigns profitable.

Quality Score
Ad Relevance
Landing Page Experience
Impression Share
Search Term Reports
Negative Keywords
Bid Adjustments
Device Performance
Geographic Performance
Day/Hour Parting
Auction Insights
Conversion Tracking
Ad Extensions
Budget Pacing
The Difference

Why Work With Me

Direct Communication

No account managers or middlemen. You talk directly to the person managing your campaigns. Questions get answered the same day.

Transparent Reporting

Real-time dashboards through Beacon, my client portal. See your spend, conversions, and ROI at any time. No hidden fees, no inflated numbers.

Multi-Market Experience

I manage campaigns across 6 countries with different languages, currencies, and consumer behaviour. Each market gets a tailored strategy.

Ready to Capture More Customers?

Let me audit your current Google Ads account or set up a new campaign from scratch. Free initial consultation to discuss your goals and budget.

Get Started with Google Ads