E-Commerce

MeatCraft Kitchen

A premium butcher wanted to go digital without losing the artisan feel. We built a subscription-based e-commerce platform that turned a local meat shop into a recurring revenue machine, complete with delivery zone management, flexible plans, and SMS notifications that keep customers coming back.

ClientMeatCraft Ltd
IndustryFood & Delivery
Timeline5 weeks
Year2024
E8K+
MRR
Monthly recurring revenue from subscriptions
200+
Subscribers
Active recurring customers
75%
Retention
Monthly subscriber retention
3x
Zone Growth
Delivery area expansion

From local butcher to subscription powerhouse.

01

The Challenge

MeatCraft had a loyal local following but was limited by their physical location. They wanted to offer premium meat delivery with a subscription model, but the logistics were complex: managing delivery zones, coordinating with multiple drivers, handling custom orders, and keeping subscribers engaged month after month. Off-the-shelf solutions couldn't handle their specific delivery zone requirements.

02

The Process

01

Business Model

Designed subscription tiers (weekly, bi-weekly, monthly) with customizable cuts, portion sizes, and delivery preferences.

02

E-Commerce Build

Developed WooCommerce store with WooCommerce Subscriptions, custom delivery zone calculator, and product photography that showcases premium quality.

03

Logistics Integration

Built custom delivery management system with zone-based scheduling, driver assignment, and real-time SMS notifications via Twilio.

04

Growth & Retention

Implemented loyalty rewards, referral system, and automated email sequences that drove 75% monthly retention.

03

The Solution

E-CommerceWooCommerceMarketing

We built a custom WooCommerce subscription platform from the ground up. Customers choose their plan, customize their cuts, and select delivery windows. Behind the scenes, a custom delivery management system organizes orders by zone, assigns drivers, and sends automated SMS updates at every stage. The subscription engine handles recurring billing, pause/skip functionality, and plan upgrades. A referral program and loyalty rewards turned satisfied customers into brand ambassadors.

04

Results

E8,000+ monthly recurring
200+ active subscribers
75% retention rate
3x delivery zone expansion

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