BIJOSS Betonske Ograde
BIJOSS has been manufacturing concrete fences for over 20 years but their online presence didn't reflect their market leadership. We built a modern, conversion-focused website that showcases 9+ fence models with filterable galleries, animated statistics, and an optimized contact flow that matches the quality of their craftsmanship.
“From generic template to market leader online.”
The Challenge
BIJOSS is a market leader with 20+ years of experience, 101+ completed projects, and a 4.6/5 Google rating with 50+ reviews. But their website was a generic template that failed to communicate their expertise. Competitors were equally weak online, creating a window of opportunity to dominate local search and establish credibility with a professional web presence.
The Process
Competitor Analysis
Audited 6 competitor websites in the Serbian concrete fence market. All were outdated with poor mobile experience, creating a clear opportunity for differentiation.
Content Architecture
Organized 72 catalog photos and 13 renders into a filterable product catalog system with Custom Post Types for easy client content management.
Development
Built a WordPress site with custom shortcodes, Swiper hero slider, AJAX contact forms, lightbox gallery, and scroll animations using AOS.
SEO & Launch
Implemented Yoast SEO, LocalBusiness schema markup, XML sitemaps, and Google Reviews integration for local search dominance.
The Solution
We designed a modern one-page website that leads with social proof: animated counters for years in business, completed projects, and satisfied clients. The product catalog uses Custom Post Types with taxonomy-based filtering (Pune/Poluotvorene), letting visitors find their ideal fence model in seconds. A masonry gallery with lightbox showcases real installations. The contact form uses AJAX for seamless submission, and the entire site is optimized for mobile-first browsing.
Results
See it live
Visit the live website and explore the finished project.
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