Termo Celik
Serbia's go-to floor heating specialists had the expertise but not the digital infrastructure to match. We built a professional website with a 200+ product catalog, downloadable technical datasheets, and an SEO strategy that landed them on Google's first page for competitive B2B search terms.
“From invisible to page one. The catalog that sells itself.”
The Challenge
Termo Celik had 15+ years in the floor heating business, serving contractors and developers across Serbia. But their website was a basic brochure page that couldn't showcase their full product range. Contractors were calling for specifications that could have been self-service. They were invisible on Google for high-intent B2B search terms, losing contracts to less experienced competitors with better web presence.
The Process
Industry Analysis
Mapped the Serbian HVAC market online. Identified key search terms and content gaps that competitors weren't addressing.
Product Architecture
Organized 200+ heating products into a filterable catalog system with categories, specifications, and downloadable PDF datasheets.
Development
Built a WordPress site with custom post types for products, advanced filtering, comparison tools, and a B2B inquiry system.
SEO Domination
Targeted "podno grejanje cena" and related terms with optimized landing pages and technical blog content. Achieved page-one rankings.
The Solution
We engineered a product-first WordPress website built around their 200+ item catalog. Each product has its own page with full specifications, installation guides, and downloadable PDF datasheets, eliminating repetitive support calls. Advanced filtering lets contractors find exactly what they need by type, capacity, and application. The SEO strategy targeted transactional B2B keywords: the site now ranks on Google's first page for "vodeno podno grejanje cena" and related terms, driving qualified leads directly to their inquiry form.
Results
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